A new brand direction and design system around the concept of Dopamine Design. Bold graphic design, UGC-led marketing,  flash photography, inspirational meme content, playlists and more.

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Building an online community through Yellowpop’s TikTok channel and User Content Generation. The choice for performance marketing was to let the brand lovers speak and show the brand themselves. On a weekly basis, UGC content was curated and inserted into the performance funnel.

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